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OUR SERVICES

Outsoursing sales

Why MIP?

An important step when launching your product into the US retail market is making sure that your product and company meet the specific requirements dictated by the Food and Drug Administration. If you are importing, you need to follow additional steps that involve registering the Food Facility and work with a US agent We have successfully supported companies from different countries during the internalization process. We evaluate the different requirements that you need to comply with and make the steps easy to understand: Are you importing food products to the US? We assist you with the FDA Facility Registration and other requirements. Are your food products’ labels ready to be sold in the market? We evaluate your ingredients and labels and send you the proper report.

Merchandising

We are an agency specialized in supporting brands into their expansion process. Having the right person, the right message and the right experience is critical to making our clients’ ideas come to life and at the same time generate sales. MIP Team is a hand and picked crew of creative, passionate, & sales oriented individuals. We will meet your goals & strive to surpass them by utilizing proven at the point of sale marketing strategies. Our Brand Ambassador Services include: In-store Product demos On-premise Beverage Off-premise Beverage Guerrilla Marketing Trade Shows Event Staffing Our process starts setting goals with the marketing and sales team to create a series of tastings and promotions that boost the brand visibility and increase sales. Then, we translate the goals into useful metrics that allow us to track the effectiveness of the campaigns. For us, it is very important that our team understands effectively your brand and how to communicate with your target audience (designers, merchandisers and brand ambassadors) for this reason we elaborate an execution guide for every brand that we work with.

Marketing research

for many years we have been developing strong relationships with local businesses, distributors and retailers in order to understand the characteristics of what are the components that make successful products and we translate this knowledge to our clients for the purpose of accurate and confident decision-making in determining market opportunities Market Intelligence are the new opportunities for our Clients Marketing intelligence is necessary when developing your brand, launching a new product or simply during the planning and execution of the best marketing strategies. MIP developed a methodology to collect important information in order to identify the growth potential of your brand analyzing: The market size of your category Pricing and conditions Product evaluation Pricing structure Basis to compete Effective promotions and more

Metrics

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