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Metrics

Metrics

Key Features

  • Analysis and review of the products
    Packaging, category, and prices
  • Execution at points of sale
    Coding of products in points of sale, division of spaces and placement of products on shelves according to the characteristics of the product, Printing of price labels, placement of displays or speakers according to the marketing strategy of each company, and weekly monitoring.
  • Business meetings
    To measure results, highlight marketing suggestions, points for improvement, and eventual recommendations of distributors in the area according to results and comments from buyers of each category.

Benefits

  • Knowledge
    Know the behavior of the final consumer on a small scale to be able to make a more appropriate entry strategy to the region.
  • Clearity
    Be clear about export, representation, and sales costs.
  • Awareness
    Be aware of packaging regulations and preferences.
Metrics is a service that focuses on analyzing the performance of products in points of sales through a dynamic exercise for exporting companies to generate the tools and information necessary for effective negotiation with business partners shortly.

The first step is to study the product and ensure that the packaging not only complies with market regulations but is also designed to maintain the quality of the product in the export process. The next step is the competition study to adapt the product’s cost structure to what is found in the market and then codify it in points of sale and measure the perception of the final consumer through its sales.